I remember distinctly the conversation that led to the Wall Street Decision Cube. It was during a car ride in New Jersey that a joke sparked an idea that led to the production of the first batch of Decision Cubes.

Early in the days of Zontik Games, it was one of the only products we created outselves. The Decision Cubes sold and, like lots of our products, enjoyed a good bit of press from blogs and magazines. We didn’t save as many press clippings back then, but there’s probably something about it the press section (The Plain Dealer from Cleveland Ohio in July 2007 is one).

Imagine our surprise when, some time in November of 2008, we discovered that Tiffany & Co. started selling a product that was a bit too close to ours to be a coincidence. The so-called “Buy, Sell, Hold, die.” Indeed. It’s not like we hold a grudge, I think we were just expecting someone to take us out for coffee or something by now.