kylewritescode:

Thanks to GDGT for the photos of the keynote.

At SimpleGeo, we’ve been very excited for what Apple was going to announce today. There has been all kinds of speculation as to what features were going to go into iPhone OS 4, but now the rumors are over and there are some very big changes…

Certainly some exciting stuff ahead.

Kelly Sutton was the first to turn my attention to SimpleGeo. It’s becoming ever-clearer that they’re a “perfect storm” company. Let’s set aside the fact that they’re smart guys with a good service. Their timing is just right - they’re solving a problem at the exact right time in history, rather than falling into the “slightly too early” valley where start-ups often die. Their niche is just right - is there any technology blowing up more than location lately? They’re a for-pay service - which instantly wins them over in my mind. They’re the darling of TechCrunch, and oh - they have great identity and iconography by SoftFacade.

It’s rare to see a great company, especially early - I can’t remember the last time I did. It’s enviable.